As companies advance their capabilities to utilize every piece of information possible, they are striving to get all information under management. This includes the “big data” of sensor, webclick, social, complete logs, etc.

Organizations are struggling to keep the data that drives their business synchronized with their many applications. Master data could be customers, products, store locations, or anything that is essential to the business and is shared among multiple systems.

The data warehouse is at the heart of the information centric organization. It enables better, faster decision making by consolidating enterprise data into a single accessible environment.