What the Heck is Culture?

What the Heck is Culture?

David Foster Wallace gave a commencement speech at Kenyon College in 2005 in which he said “There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says ‘morning, boys. How’s the water?’ and the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes ‘what the hell is water?'”

I was thinking about this story the other day. You can replace fish with employees and water with culture and you have a relatable story.